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16.03.2018
2017 - 2018 FALL / WINTER SUMMARY
The new trend “cultural awareness” has stamped the museum-artist-fragrance firm collaboration of 2017.
In particular, FMCG firms tend to be brave and more experienced with experimental and engaging storytelling. Even in the standard chain store product groups, rather than stereotypical marketing strategies, there is a tendency to make a remarkable personalized occasionally to highlight the creativity of the fragrance.
Consumers are seeking a more sensuous relationship with their environment to combat digital burnout. In this regard, the scent has been increasingly used as a base for invisible design and sensory element.
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