|
|
16.09.2018
2018 - 2019 FALL / WINTER
We can say that in 2018, we entered a period in which customers are questioning their values, priori-ties and buying behavior. And there is also an increasing interest in issues related to brands.
Consumers are now looking for more flexibility in their lifestyles and are ready to take risks. Especially the entrepreneurial spirit of the millennium circle, is shifting the term “traditional”. Therefore, entre-preneurs are looking for risk and they are not interested in the same brands and marketing tech-niques that have dominated the past. Unlikely, they are turning to products that improve their person-al lives and business.
The desire to be unique and authentic, triggers consumers to be more creative and they are effectively involved in the production process indeed.
|
|
|
|
|