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16.03.2019
2018 - 2019 FALL / WINTER SUMMARY
Digitalization has come to the forefront in the last period marking the concept of individualization. Beauty brands have shaped their campaigns with a digital focus and based their investments on social media channels. For that reason, we have encountered tools such as product promotion videos, 360 product videos and etc frequently used by brands.
Under the concept of mindfulness, digitalization was again at the forefront. Here, by using the emphasis on individuality, brands presented their features to their customers with a personalized presentation. Novelty raw materials in the skin care group and offering them in customer-specific service in multiple solutions can be given as an example.
We can say that these strategies are widely used in recent brand launches in the past season, and in fact, at some point by this way we expand the range of 360 degree marketing campaigns.
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