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16.03.2018
2018 SPRING / SUMMER
The main theme of the 2018 Spring / Summer season is described as “infinite feelings”.
As the digital age is shaped without categorization or gender differentiation, consumers have been observed to make quality oriented preferences. In this sense, producers, especially textile companies, are directed to manufacture more versatile and seasonless products. It can be said that quality products a preference without consideration of any category labels.
The “fast fashion” approach which is brought by the fashion giant Inditex group, is slowing down with more quality oriented understanding. This can be taken as an example of the “fashion investment” perception. The same perception reflects the “personalization” trend in the beauty and cosmetics sector. Therefore, for the upcoming season the variety of the products expected to be fall down while usage areas and their qualifications are to rise along with the price point.
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