16.09.2019
2019 - 2020 FALL / WINTER
If there is a common thread linking 2019’s global consumer trends, it is intelligence. We are becoming wiser. Previously shoppers relied on a certain brand or information source to get what they wanted, now companies must constantly innovate, drive prices down and streamline and aestheticise their offerings to entice shoppers.
Today’s conscious consumer is flexible and chooses for the moment. What used to be the domain of ethically-positioned niche producers is now being embraced by conventional companies through higher welfare alternatives of existing products. Conscious consumers are influential, and the trend will spread to others.
Efficiency-driven lifestyles transcend instant gratification. “I Want it Now!” consumers seek frictionless experiences that mesh with their lifestyles, allowing them to dedicate more time to their professional or social lives.
Many of our 2019 global consumer trends are about taking back control and asserting ourselves. We want to get thing or service seamlessly and easily. We want to make a difference to the world by buying more thoughtfully. We want to look after ourselves and sidestep the experts, by taking up the reins of knowledge ourselves and driving the consumer conversation more than ever. Eventually, we need to feel just a bit more powerful amidst the chaos.