16.03.2019
2019 SPRING / SUMMER
With the development of digital technology, personal shopping will gradually increase in 2019. For instance, personal care brands will be able to follow the products that consumers like or dislike and guide them to provide a better shopping experience. While applications are now digital personal assistant, voice-based technology will be able to edit the products.
This will come at a price; because consumers also give importance to the privacy of the data and intimacy. Data security will become more important than ever.
In addition, with so many products on the shelves, time-pressed consumers want a more intuitive shopping experience. New technologies will be able to interpret the facial expressions and eye movements of consumers, determine product preferences, make suggestions in online or store environment.
Over the next three years, holistic approaches to biometric data and the blurring of lines between social media and online retail will encourage brands to drive unprecedented customisation of the shopping experience, giving consumers more control over where, when, and how their data is used.