16.09.2020
2020 - 2021 FALL / WINTER
With the effect of the pandemic process we are going through while entering autumn, the importance of the sustainability issue is increasingly coming to the forefront as a source of concern in Autumn / Winter’20 / 21 trends. Nature is pointed out as the inspiration for these trends. As a result, products that are less harmful to nature come to the fore in the transition between seasons. Thus, trends contribute to sustainability.
If we look at our Autumn / Winter ‘20/21 Beauty Route;
#Fragrance Trends; The new trend of this season’s fragrances for women are warmer, woody and spicy notes. The noses of fashion houses include special ingredients in the main notes of their new fragrances, based on their known anti-depressant properties. In other words, if spraying perfume already makes you feel good, it will be much more than that. Another trend is the oud and woody notes that impress people the most right from the moment they notice the fragrance. This season, oriental scents with the richness of musk, vanilla and woody notes appear as the unique harmony of a warm and delicate mixture. This fragrance family, also known as amber, is used in combination with exotic floral and spice notes. Again, floral scents that never go out of style are used so intensely this season that they can remind you of a “walking flower” when wearers pass by.
If we look at the #makeup trends, everything turns to naturality. Especially seen in make-up, this will be the most striking part of autumn winter makeup trends. In this period where everything is used in lighter and softer tones, albeit with small glitters and colors, the ‘no make-up’ make-up look remains popular!
In this period when the matte lipstick trend is out, shiny lips are very fashionable. Although naturality is at the forefront, bright lipsticks that attract attention, especially in earthy and nude tones, will be very fashionable. Make room for water-based foundations in your makeup bag for face make-up! These foundations, which offer a thin structure instead of a thick layer, equalize your skin tone and add a little radiance. Again, the illuminators used after foundation in the past are used as a base in this period, so that you have much more glow.
In the # Skincare route, brands are turning to personalized products. Realizing that the same cream does not provide the same effect for every person or every skin type, brands are launching personalized products one by one.
For example
The same cream can have several serum options and when you buy the cream, you buy the one suitable for you and mix it into your cream. Again, products containing the hormone melatonine are among the trends. With creams containing sleep hormone that accelerate cell regeneration and delay aging, you will not have a need for beauty sleep.