16.03.2021
2020 - 2021 FALL / WINTER SUMMARY
We have defined the lens of our past issue as a journey we explore to rediscover nature. In the covid 19 period, when the concept of sustainability and respect for nature was discussed more than ever, we focused on how consumer preferences were shaped.
With the pandemic that causes deep wounds in our lives, we have designed creative solutions for antiseptic products and masks, which are our new normally inseparable accessories, based on the effect of both protecting us and making us feel good in all areas of our lives.
In this issue, we focused on fragrances that will make us feel good within the concept of self-time, which is increasing all over the world. During this long pandemic period, we all missed our old lives. We have worked on a fragrance series that will take you to the streets you miss with your fragrance memories. You will liberate and feel happy with the fragrances of street flavors in this series.
We also worked on fragrances and prepared formula suggestions for the new trend of the market, gel perfume. The way of using gel perfume creates a caring effect with beautiful fragrances.
Thirdly, we worked on a series of coffee fragrances, which are indispensable in our lives, in this series includes our Turkish Coffee Absolute, which our R&D team extracted from traditional Turkish coffee beans.