16.09.2020
2020 SPRING / SUMMER SUMMARY
In the lens of our past issue, we focused on providing olfactory experiences that would break the psychological perception caused by the difficult process we are still experiencing due to the pandemic, and that will distract us from the chaotic environment we live in in our daily lives. In this issue, there is the sustainability phenomenon that draws attention with the pandemic and new trends that enter our lives in this new kind of normal.
We have designed creative solutions for antiseptic products and masks that came into our lives during the pandemic process and has become integral parts of our lives. Medical masks, which has become one of the indispensable accessories of our daily life, smell bad due to the materials used. Based on the idea that fragrance is a factor that makes us feel good in every aspect of our lives, we prepared our fragrance collection with special consideration for masks. While preparing this line, we designed scents containing both feminine and masculine fragrance alternatives that will not disturb all day long use, will suit every consumer group. At the same time, we enriched it with therapeutic essential oils to provide care while smelling good.
Again, in antiseptic products, our Little Heroes Line, which we have prepared to complement the deficiency in the market for children, will attract attention with the innovative products it contains. We have included non-allergen essences in this line.
Apart from these, we have prepared an essence line for concentrated products that attract the attention of consumers with less water and plastic emphasis in the market these days, when the emphasis on sustainability and nature is at the forefront.