16.09.2021
2021 - 2022 FALL / WINTER
In 2021, the long period of isolation caused by the pandemic continues, and the world continues to change for better and worse.
We want to make the world better - either for our own sake or for humanity. We are looking for new ways to make life both comfortable and safe, indoors and out. In the midst of anxiety and turmoil, we seek holistic, flexible solutions, more thoughtful consumption and, in some cases, ways to combat it.
When we are so tired of the confusion and uncertainty of life, we can no longer tolerate that brands offer more than one option. In this new period, simplification and elimination will be at the forefront.
Live broadcast frenzy: As we start to move away from the physical world, we are motivated to increa-se the reality in the digital world. For this reason, brands have started to highlight live broadcasts in order to involve consumers in a more real world.
AR/VR convenience: With augmented reality to connect the real world and digital services, we will now have the chance to see products online on us or at home. We will experience this frequently in 2022.