16.03.2022
2021- 2022 FALL / WINTER SUMMARY
In this process, where uncertainty and obscurity are at an extreme, some of the predictions for the future are optimistic, while others are quite thought-provoking. In the phase of recovering from the first shock, while preparing for a new beginning, there is a fact that has emerged quite clearly now. We will live in a different world from now on…
While change is in every phase of our lives, we basically started to adapt to changes that would last for years, within weeks (it was like pressing the “fast forward” button as time went on). Without technology, it would not have been possible to continue our work and to maintain our communication uninterruptedly during this process.
In our last issue, we focused on scents that will make us feel good in our private spaces in, our lives that have been moved to our homes in the process. We worked on creative fragrances suitable for the developing home cosmetics category. We integrated the trend patterns in home decoration with scents and completed the ambiance of the spaces we missed in our home with scents.
In our lives, which are slowly returning to normal this season, we need to feel the value of the moment and ourselves the most. We take specialized products that will make us feel special. While designing exclusive fragrances to accompany us in our vehicles on our longed-for travels, we also bring a brand new perspective to special fragrance options for the growing men category.