16.09.2021
2021 SPRING / SUMMER SUMMARY
For all of us, 2020 has been a year in which we all turned to ourselves, started to respect nature mo-re, and sought the source of healing in nature, our way of communication changed completely, and our entire social life moved to homes. In our last issue, we created the concept of street flavors, which includes fragrances that will carry the smells we miss on the street to our homes, which will make us feel good in our homes, which have become our entire living space within the concept of time. Again, we designed the healing we seek in nature in accordance with the products that we keep with us, and we designed fragrance in the concept of “healing plants”.
With the ongoing impact of the pandemic, we still feel the safest in our homes. Personal care centers have now become homes for consumers. Under these circumstances, the personal care category is growing faster than ever before. We have offered special fragrances and formulas for these catego-ries, which are growing and innovative products are also found in the market all over the world. In this issue, we have included our special fragrance, raw material and formula suggestions for the favorite product serum and shower oils, which are also an innovative product group.
As the demand for geography-specific ingredients increased, we created our new rose fragrance se-ries, which we designed with our own domestic production of rose absolute. The charming fragrance of Turkish rose is ready to find its place in all products! And finally, we designed innovative fragrances with a new exotic option “yuzu” for indispensable citrus fragrances..