16.03.2021
2021 SPRING / SUMMER
Never stagnant and ever-evolving consumer trends have changed quite rapidly in this unprecedented 2020 year compared to previous years. We have all tried to adapt to the effects of this unique year both on a global and local basis. If we look at the topics that will come to the fore in trends in 2021;
Health Will Be The First Thing That Comes To Mind In 2021
The first thing that comes to mind for the whole world which struggling with the pandemic throughout 2020 was health. This priority will continue in 2021. We met applications adapted to our new lives, such as health-related mobile applications, wearable technologies, subscription-based online exercise platforms, home sports equipment, and distance personal training coaching.
Looking Good Is Always Important
Exaggerated plastic surgeries or all kind of beauty filters such as Instagram, Snapchat filters are now satisfied. But consumers always want to look and feel good. Therefore, next year, simpler beauty will come to the fore. Porcelain make-up is replaced by flawless skin and natural make-up, because now the young generation wants an original and unfiltered aesthetic.
Everything Related to the House Will Get More Valued
During the pandemic period, our homes became an education center for children, sometimes an office space for two parents and entertainment centers for people of all ages. As a result, as people spend more time in their homes, the concept of safe space came to the fore. This year, our homes continue to be our safe areas with the ongoing pandemic, and everything related to our home continues to be valued.