16.09.2022
2022 - 2023 FALL / WINTER
While the global repercussions of events around the world are brutal and sudden, with uncertainties and emotional overload that will continue until 2023, a period of optimism is finally beginning where normality is redefined.
Emphasis on “green” and nature combines with science for greater sustainability and simplicity. Personalization is accelerating and the explosion of global wellbeing treatments continues. Finally, creativity and self-expression return for positive renewal. 2022 trends say no to greenwash antics. Beauty products made using sustainable packaging with only plant or natural ingredients are gathered under the “Green Beauty” movement. Even if some brands do not comply with this definition of green beauty, the use of this concept is called “greenwashing”. Consumers no longer want these marketing gimmicks and want more scientifically backed facts and transparency when it comes to healthy beauty.
The connection between healthy living and organic and comfortable materials is strengthened and reflected in decoration designs. Materials such as wool, cotton, clay, velvet and ceramics are among the most preferred to create a perfect organic environment… 2023 trends offer perspectives and product diversity that allow personalization in decoration. You can create your own decoration story with striking patterns, wide color scale and modern forms that make a difference!
In a nutshell, this will be the era for consumers of brands and products that have a strong connection to health, safety, immunity, therapeutics and general well-being!