16.03.2022
2022 SPRING / SUMMER
Looks like 2022 will be the year of patterns! We should be ready to see leopard, flower, polka dot patterns and abundant geometric patterns, from textiles to cosmetics and even home decorations. The colors that will mark this year are both very lively and very bold. Orchid pink, which resembles a mixture of dark purple and pink, oil green with its vibrant and different tone, mango yellow and atlantic blue for those who cannot give up on blue, are among the colors that will take the lead this year.
When we look at their reflection on the world of beauty, we will see neon eyeliners, which create a colorful and fun look, in many make-ups in 2022. Especially bright and bold red lipsticks will be the star of 2022. Light green, neon green, pastel green, dark green... Every form of green is moving onto our eyelids this year. Green, which is not a color we often use in make-up, will find the attention it deserves in 2022. Blush in peach or pink tones seem to be at the forefront of make-up this year.
‘No makeup makeup’ trend will also be used frequently in daily makeup in 2022. After applying a perfect and natural skin make-up, it is possible to achieve a ‘no make-up’ look with a light mascara and a thin eyeliner.
In addition to all these, the reflections of the measures to protect natural resources continue to be included in the products this year. Protecting water is at the forefront in the beauty industry. Showerless shampoo (such as Swair) and waterless shaving products (such as Hanni’s Shaving Pad) are among the first adopters of this trend. However, it seems that we will see many innovative products in the market in 2022 as this turns into other personal care products.
The word of meaning “CLEANING” finds its meaning as transparency in the new world of clean beauty. The definition of clean beauty is now expanding beyond non-toxic ingredients to include other ethical considerations.