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16.09.2023
2023 - 2024 FALL / WINTER
While consumers continue to grapple with uncertainties and negative emotions about the future, WGSN and innovative color system company Coloro, which analyzes consumer and design trends, announced that the trend color of 2024 will be Apricot Crush.
Apricot Crush has been chosen for its restorative, refreshing and energizing qualities. Refreshing, mood-enhancing and vitamin-balancing tones; It is stated that it is compatible with the personal care rituals that are rooted in people’s lives. At the same time, these tones point to the importance of nourishing the mind and body. It is also believed that this color brings to mind the nutritional properties of fruits such as citrus and apricots, which are rich in vitamins and antioxidants.
While body care products were generally seen as a hygiene necessity during the pandemic period, today the expectation for these products has moved to a very different point. The “skinning” trend, the skin care trend seen in hair care and make-up, continues to gain importance in body care as well. Consumers are adopting the same approach on their bodies as they treat the skin on their faces. Therefore, the demand for skin care features in body care products continues to increase.
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