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16.03.2024
2023 - 2024 FALL / WINTER SUMMARY
While exploring the beauty trends of the 2023-2024 Autumn/Winter season, we encounter the fasci-nating combination of innovation and healthy living. The medicalization of beauty is leading to increa-sed demand for evidence behind product claims, value creation through ingredient-driven products, and the market growth for synthetic products with proven effectiveness. The understanding of beauty rituals is evolving and taking on a new role aligned with the quest for emotional and hormonal well-being after the pandemic.
The beauty industry is being reshaped with an emphasis on happiness, personalization, and comfort. Chosen as the trend color of 2024 by WGSN and COLORO, Peach Fuzz attracts attention in the in-dustry with its refreshing and energizing properties. These invigorating tones are compatible with per-sonal care rituals and improve mood. This season, brands are encouraging users to personalize the beauty experience and engage with products that encourage comfortable use.
As we navigate these trends, the Autumn/Winter 2023-2024 beauty landscape still beckons, offering an exciting combination of cutting-edge innovations and holistic well-being.
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