16.03.2023
2023 SPRING / SUMMER
The pandemic may have passed, but the feeling of the process left by people will continue to affect their choices. We can experience that especially the Z generation will have more say in the plans of the manufacturers this year. In this process, even if they are not the first decision makers, they will be guiding the product creators to make more sustainable and “aware” choices. This will enable them to internalize the sustainability theme that the consumer demands more deeply.
Personalized products will continue to be popular in the spring and summer of 2023. At the same time, people are now aware that by adopting a healthy lifestyle, they can affect their general health positively and meet the needs that come with the fast flowing rhythm of life more easily and without much effort. Product content is more important than ever.
Pieces that praise craftsmanship are gaining popularity. While handmade craft items of the 70s take their place in the Spring/Summer textile trends of 2023, we will continue to observe the reflections of traditional local items in every market.
When we look at the reflections of trends on colors; In 2022, Pantone introduced its own very fairy color as the color of the year. Saying that they were inspired by nature this year, the team chose viva magenta as the color of the year. Viva magenta is a strong and subtle crimson hue with contrasting tones. This color is introduced as the color of unusual times, describing the cycle of chaos that entered after the pandemic. According to Pantone, there is a harmony of contrast between the 2023 color trends.