16.03.2024
2024 SPRING / SUMMER
While we eagerly await the 2024 Spring/Summer season, Let’s have a quick start to the season. From the resurgence of tangy flavors in the aroma industry to the bold comeback of Aquamarine makeup, this year is set to be a fascinating mix of nostalgia and modernity.
Generation Z and Millennials are swapping electronic beats for the timeless appeal of vintage jazz, adding sophistication and retro flair to their cultural preferences. While Boomers and Generation Z are turning to luxury lotions and at-home spa experiences for personal care, it will come to the fore in 2024.
As tropical winds blow through the home decorations, they add an aesthetic touch with amber flower prints and tempting cocktails. Cafécore is entering our lives as Boomers and Gen X drive the trend of personalized and stylish coffee rituals.
In this rich texture full of different trends, it is necessary to draw attention to the increasing importance of fragrances in increasing consumer welfare. 81% of UK buyers express great interest in feel-good products, with scents offering a sensory distraction, uplifting moods, and providing interruption in uncertain times. Let’s embrace the vibrancy and diversity of these trends as we move forward in 2024, a year that promises to be a sensory journey.